We like to keep our clients updated on the most digital savvy trends with our monthly e-newsletter, Wavelengths, and we give brands props for pulling off stellar campaigns. But when our agency finds itself in the spotlight, we don’t always stop to celebrate. Tenthwave is, ahem, making a splash in the media this summer on a broad range of digital marketing topics, and it’s about time we reflect on the positive vibes coming our way. Check out our recent digital wave:
1. “Tenthwave Surfs the Interactive Tide” on Chief Marketer’s 2012 PROMO 100
“There is no better way to illustrate Tenthwave’s specialties in interactive—including tying those capabilities to shopper and retail marketing, entertainment, sports and events—than to share the ins and outs of some of its recent promotions.”
2. Tenthwave listed in Interactive Design Agency Overview, 2012, by Forrester
“Selecting the right interactive design vendor is a complex and stressful task. The splinternet—an explosion of digital touchpoints across an array of proprietary platforms—makes that process even more difficult because firms now have to search for the right vendors to design parts of overall experiences that cross websites, native applications, social media, and more. To help firms to kick-start the vendor selection process, Forrester gathered details from 97 vendors that have significant experience in designing and developing a variety of digital experiences.”
If you have a Forrester account, you can sign in to the read the full report »
3. Partner Eric Schwamberger wrote a guest column on the AdAge CMO Strategy blog called “It’s Time to Gamify Online Shopping”
“Brands and retailers have always supplemented marketing plans with promotional games, contests and sweepstakes. The most-popular loyalty programs use points and group mechanics to reward and motivate the most-valuable audiences. Now it’s time for the next level of play: gamification of the shopping experience in retail, consumer packaged goods and e-commerce. We call it ‘shopification.’”
4. Tenthwave’s Jaime Hoerbelt published “How to Drive Engagement on Pinterest” and “How to Use Pinterest For Niche Marketing” on Chief Marketer
“Twelve million users (and counting) can’t be wrong: Pinterest is the new social media hit. But as many brands have learned, it’s not enough to simply post a catalog on Pinterest and hope that users interact with it. Every social media platform needs a strategic plan, and Pinterest, as the third largest social network is no different. Here are some of the best practices for engaging followers on Pinterest with examples from socially innovative brands.”
Read the full article, How to Drive Engagement on Pinterest, here »
Read the full article, How to use Pinterest for Niche Marketing, here »
5. Jaime’s digital prowess also landed her a feature on We Are NY Tech
“Jaime has been a longtime social media enthusiast since the early days of Myspace and LiveJournal. Now she brings her passion for social networking to the corporate world as a Social Media Strategist at Tenthwave, a full service digital marketing agency in NYC.”
6. “Using Facebook’s Open Graph, Tenthwave Helped Give Bullies Their Due,” A Portrait of Tenthwave on AdWeek
“Created out of the merger of Strobe Promotions, RedStapler and Zezza Network, Tenthwave is something of a half-pint of the agency world. So when Facebook decided to develop an anti-bullying app, it seems fitting that they came to Tenthwave.”
7. “Cute Overload: When Google Doodles and 7-Year-Olds Meet” on BetaBeat
“For its fifth annual Doodle4Google contest, Google chose Tenthwave to collect, scan and build software that could easily cull and categorize the kids’ submissions. This wouldn’t seem like a big deal, except that all of the submissions were delivered via snail mail, so they had to be physically scanned and entered into the computer system before they could be catalogued.”
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