Tenthwave Top 5 – May 2011
We’re diligently staying on top of the digital industry and the marketing news that matters to your brand. Once a month, we’ll gather what we think are five important and compelling industry developments and share them with you in this newsletter. We hope you enjoy these digital and social media updates and find them valuable in navigating this exciting and constantly-evolving marketing landscape.
1. Users Will Download 44 Billion Mobile Apps By 2016
There’s no doubt that there’s been both an explosion of growth in mobile app downloads and app stores. While Apple’s App Store has dominated in terms of number of apps and downloads, Distimo just released a study that projects the Android Market will become the largest store in terms of number of applications in about five months from now, passing the App Store.
2. Social Media Ad Spending to Hit $8.3B in 2015
Social media ad spending will hit $8.3 billion in 2015, up from $2.1 billion last year, according to a new report. BIA/Kelsey, a media consultancy, predicts that display ads will retain the lion’s share of the business, but innovations like Twitter’s Promoted Tweets will make inroads as well.
3. Next Generation Augmented Reality Will Transform Live Events
Imagine watching a basketball game and seeing all of the vital statistics surround your favorite player without taking your eye off the game. CrowdOptic aims to visually enhance the event experience through a heads-up display on an iPhone.
4. Facebook Deals, a service competitive with sites like Groupon, Launches in 5 Cities
Facebook is finally launching local Deals—a feature that will compete with Groupon’s core product, not Foursquare’s—in five cities starting Tuesday…the new Deals will be less like a Foursquare coupon awarded to the user after a check-in and more like a Groupon voucher, which means the user will buy a certificate for a certain good or service at a steep discount, typically half off its retail price, then redeem it later.
5. Coca Cola Taps Into Real-time Social Data
In this interview conducted by ScribeMedia.org, Coca-Cola CMO Joseph Tripodi discusses how Coke is changing the way it interacts with consumers in this new world order of consumer engagement and real-time data. Real-time access to social data allows Coke to develop deeper insight into people’s motives. Instead of looking at the past to predict the future, Coke can look at—and make sense of—real-time information.
All images used here were taken from the sourced articles.