Here’s the latest edition of our monthly roundup of the most important and compelling industry developments. We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. We hope you enjoy these digital and social media updates and find them valuable in navigating this exciting and constantly evolving marketing landscape.
1. Twitter Releases Web Analytics Tool
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.
2. Mobile Ads Six Times as Effective as Standard Banners
Channel, location, size and placement all matter for telecom display ads
The telecom industry is one of the biggest spenders on online advertising. Between 2010 and 2011, telecom ad spending climbed by 7% to $3.62 billion and eMarketer estimates the industry will spend close to $4.6 billion on online ads by 2015. New research suggests the industry has unlocked some key findings in order to achieve high user engagement with its display ads.
3. Americans Spend 23% of Internet Time on Social Networks [STUDY]
Americans spend almost a quarter of their time online on social networking sites, says a Nielsen report released Monday. According to the report—which combines data from Nielsen mobile and online meters, buzz data and a survey—Internet users spend more than twice as much time on social networks (including blogs) as they do on online games, the next top web destination by time.
4. People use social networks to connect with friends and family, sometimes brands
I have to be honest, the headline is a bit hypocritical. I spend most of my time helping businesses embrace the opportunity to understand customer needs and engage with them in ways that they appreciate and value. Contrary to popular belief, however, everyday consumers aren’t flocking to social media to build relationships with their favorite brands or local businesses.
5. How Social Media Users Engage with Marketers on Twitter?
Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact. As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds.