Our picks for the most compelling industry news of the past month: a tour of Facebook updates; tips for making your website mobile-ready; the latest place you’ll see QR codes; common sense tips for leveraging social media for your business; and a vital overview of how FTC rules apply to social media. Enjoy!
1. Facebook Completely Overhauls Page Insights – Full Tour
http://www.simplyzesty.com/facebook/facebook-completely-overhaul-page-insights-full-tour/
Facebook Insights has always been a good product, considering it is available for free and to any page owner no matter the size, so what are they implementing that can help make it even better? And more importantly, what do the changes mean for you?
2. 9 Tips for Optimizing Your Website for Mobile Users
http://www.socialmediaexaminer.com/9-tips-for-optimizing-your-website-for-mobile-users/#more-11988
Is your website meeting the needs of on-the-go mobile users? When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website. Given that, it’s important to keep some best practices in mind as you develop your mobile presence.
3. Scan-to-Buy Gets a Try on Television
http://www.nytimes.com/2011/10/08/technology/hsn-tests-onscreen-qr-codes-to-encourage-sales.html?ref=technology
In a television experiment, shoppers this weekend watching HSN, the shopping network, can scan their TV screens with a smartphone to learn more about the products on display, and, HSN hopes, become more inclined to buy them. The network on Friday began running so-called QR codes, patterned data squares similar to bar codes, on its high-definition channel. The codes, featured on the corner of the screen, correspond to products for sale.
4. Common Sense and Social Media: 5 key tips for your Business
http://soshable.com/common-sense-and-social-media-5-key-tips-for-your-business/
There are so many basics in business that can apply to web and Social Media, I am still surprised by people in high positions that refuse to see the value of a well planned strategy or even the threat of a strategy gone wrong.
5. Are You Disclosing? What You Need to Know about FTC Rules and Social Media
http://www.socialmediaexaminer.com/are-you-disclosing-what-you-need-to-know-about-ftc-rules-and-social-media/
Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you’ve been compliant? Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media.
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