Here’s the latest edition of our monthly roundup of the most important and compelling industry developments. We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. We hope you enjoy these digital and social media updates and find them valuable in navigating this exciting and constantly evolving marketing landscape.
1. Why Content Marketing is King
http://www.entrepreneur.com/blog/220587
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.
2. The Surprising Social Shopping Habits of Men
http://www.bizreport.com/2011/10/the-surprising-social-shopping-habits-of-men.html
In recent months the shopping habits of men compared to women have come under close scrutiny. The latest report to emerge reveals some surprising facts that contradict traditional beliefs about their shopping behavior. A study conducted by ROI Research for performance marketing firm Performics has found that men are more likely to use social shopping and research sites before making a purchase.
3. Why More of Your Facebook Fans are Seeing Fewer of Your Messages
http://adage.com/article/digital/reach-beats-frequency-facebook-s-layout/230718/
Changes Announced at F8 are Impacting How Brand Posts get Distributed and Who Sees Them: Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance.
4. 17 Twitter Marketing Tips from the Pros
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/
Are you looking for fresh ideas to improve your Twitter marketing? We sought out hot Twitter tips from the pros. Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue. How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.
5. Facebook, Social Networks Get Greater Share of Online Ad Spend
http://www.emarketer.com/Article.aspx?R=1008669
Facebook to reap $7 of every $10 spent on social network advertising: More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013.
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