This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber.
In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. Whether consumers believe in these mass marketing branding messages had been a mystery. Until now.
No need to wonder if your family saw that reminder about dinner or if co-workers noticed you uploaded a PowerPoint, as Facebook Groups will soon display a count and a list of names of who saw each post.
A quick challenge: name a company with a more loyal, energized customer base than Apple….One element that gets mentioned less but was a key driver of the fanatical loyalty of many Apple owners: Apple created an enemy, the PC and its users, and built that enemy into much of its marketing.
IBM Research announced the prototype of a mobile app that can act as a personal shopping assistant in stores. The mobile app could be branded and provided by retailers. Consumers would download the app and then input products they’re shopping for and their selection criteria.