Here’s the latest edition of our monthly roundup of the most important and compelling industry developments. We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. We hope you enjoy these digital and social media updates and find them valuable in navigating this exciting and constantly evolving marketing landscape.
1. Stat of the Day: Mobile Phones Overtake PCs
More consumers in key global markets have Internet-capable mobile devices than computers
2. The Social Bowl
When the Patriots of New England take on the Giants of New York…the vast majority of attendees are sure to use mobile devices to disclose various details of their fun during a full week of events. An unprepared city could experience a social media logjam, but the city of Indianapolis has taken all of this into consideration.
3. 30 Social Media Predictions for 2012 From the Pros
How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with.
4. Beyond Facebook: 3 Innovative Promotions Using Other Platforms
When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.
5. Social Campaigns Give Long-Term Boost to Brand Metrics
As social media marketers become more and more accountable for the return on investment of their programs, some are also starting to see the long-term results of campaigns that work.