|The Top 5
We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks.
|1.||3 Stages of a Company’s Social Integration
Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption curve. The argument about marketing or PR “owning” social media is shortsighted. It’s more important to identify future objectives and develop a culture of social thinking inside the organization.
|2.||Is Email the Perfect Content Delivery Tool?
Over the past couple of years, we’ve beaten email with the ugly stick. The blame rests with faceless botnets, best practices ignoring batch and blasters, and the ever-innovative marketers proselytizing the death of email and the rise of social media. Collectively, these misanthropes made it easy ignore, or doubt, email’s place in the well-rounded marketing mix.
|3.||Bare Minimum SEO: 3 Things You Must Do
If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way.
|4.||The 5 Steps to Great Social Content
The greatest mystery of social media marketing lies in the following question: How do you create truly great content?
Obviously, there’s no simple answer, but that doesn’t stop several of us from trying. That includes marketing communications firm Lindon East, which produced a handy infographic that gives five steps to creating great social content.
|5.||The 50 Most Creative Brand Pages on Facebook
With so many brands out there on Facebook, everyone has a different way of using the medium. Some do it brilliantly while others not so much. There are many ways to make your page memorable and engaging for users so to help illustrate the point, here are the best examples of brand pages on the site.