CPG Marketing in an Evolving Digital World: a panel discussion
Wednesday, May 16th, 4-5 PM
RSVP to firstname.lastname@example.org
Join us during Internet Week at the NYC headquarters of Forrester Research (160 5th Avenue, 3rd floor) to discuss the current digital and social marketing environment that requires dynamic and responsive strategies. There is an ever-changing culture of innovation and trial that impacts CPG marketers’ go-to-market strategies.
Discussion topics, informed by recent Forrester Research, include:
- What are the challenges CPG marketers face in getting organizational buy-in or funding for their emerging social and digital media efforts?
- How should marketers aim to integrate their emerging and traditional initiatives into a cohesive cross-channel program?
Participants will have an opportunity to ask questions to the panel at the end of the discussion.
Panel members include:
- Emily Riley, Vice President and Research Director, Interactive Marketing, Forrester Research, Inc.
- Eric Schwamberger, Partner, Tenthwave Digital
- Joen Choe, Marketing Director, Cooper Spirits International (St. Germain) – formerly Sr. Brand Manager at Pernod Ricard (ABSOLUT brand)
- Gunny Scarfo, Strategy Director, Tenthwave Digital
RSVP to email@example.com by Wednesday at noon to reserve a spot.
Panel Member Bios
Emily Riley, Vice President and Research Director, Interactive Marketing, Forrester Research, Inc.
Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.
Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.
Eric Schwamberger, Partner, Tenthwave Digital
Eric provides expertise in Process and Production Management, Interactive Strategy, Digital Relationship Marketing, Website Personalization and e-Commerce. He started Zezza Network in 2005, building an award-winning practice sought by top brands for strategic insight, social media strategy and precise technical development.
Eric has always been on the cutting edge of digital marketing, starting his career at the first interactive marketing agency (Einstein and Sandom) in 1993 where he produced much of the first branded content on the web and closed services like AOL and Prodigy. Eric soon transitioned into leading strategic services and production teams at prominent agencies like Grey and Ogilvy, as well as the interactive focused agency leaders like Eagle River/Agency.com, i33 and IDSociety.
Joen Choe, Marketing Director, Cooper Spirits International (St. Germain) – formerly Sr. Brand Manager at Pernod Ricard (ABSOLUT brand)
Joen has over a decade of experience in brand strategy, across a diverse set of industries and geographies. He currently leads all global marketing efforts for Cooper Spirits, makers of St-Germain elderflower liqueur. He led brand marketing for ABSOLUT VODKA in the United States at Pernod-Ricard USA. At Luxottica North America, he managed the eyewear business for a portfolio of 12 brands, including Prada, Dolce & Gabbana, and Ralph Lauren. He oversaw the triple digit growth of the vitaminwater brand, before and after the Coca-Cola acquisition. In Asia-Pacific, he led the development and expansion of Nike’s lifestyle category and influencer marketing practice. Partnering with Shinsegae, a major Korean retailer, he launched the DIESEL brand in that market. He began his career as a strategy consultant with PricewaterhouseCoopers, working on corporate strategy for Fortune 100 companies in the IT and telecoms space.
Gunny Scarfo, Director of Strategy, Tenthwave Digital
Gunny Scarfo is Strategy Director at Tenthwave, a full-service digital agency with clients including eBay, Facebook, PayPal, VSP Vision Care, ShurTech, Birds Eye, Duncan Hines, and more. Previously, he was the head of marketing for Wall Street money manager The Abernathy Group from 2007 to 2010. Before that, he was managing director at Allentium, a boutique digital agency with clients including The Trump Organization, supermodel Eva Herzigova, The White House, Congressional Leadership of both parties, several luxury real estate clients, and hedge funds managing approximately $1B in assets.