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Tag Archives: twitter
May 20
J.C. Penney to America: “It’s Not You, It’s Me. (Now Please Come Back.)”
Old-school retailer J.C. Penney faces several challenges moving forward—but executing social media marketing strategy isn’t one of them. The company fired CEO/former Apple man Ron Johnson in April after a big sales dive and followed his exit with an all-media campaign designed to … Continue reading
Posted in Facebook, Promotions, Social Media, Twitter
Tagged branding, community management, customer service, facebook, J.C. Penney, rebranding, social media marketing, twitter
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May 7
Has the New Digital Ad Model Arrived Yet?
A group of advertisers attending the second annual Digital Content “NewFronts” conference in New York this April received a blunt message: the battle between the cable box and the modem is already over, and the web won. Yet, despite … Continue reading
Posted in Creative, Technology, Twitter
Tagged advertising, AOL, digital marketing, facebook, House of Cards, hulu, Netflix, Nielsen, The Colbert Report, twitter, web advertising
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Apr 23
Twitter’s Vine App As a Marketing Platform
In case you haven’t heard, Vine is the latest, hottest social media toy. It’s a Twitter property that allows users to create looping videos up to six seconds long with their smartphones—and while it looks and sounds like a short-lived … Continue reading
Posted in Promotions, Social Media
Tagged social media, social media marketing, Things We Like, twitter, Vine
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Mar 27
Tenthwave Top 5 in Digital/Social Media News – March 2012
5 Myths About Social Media http://www.entrepreneur.com/article/223172 With the dizzying amount of information and opinions about social media, it’s easy to get the wrong idea. Here are a few common myths about social media that should be put to rest. Read … Continue reading
Posted in Technology
Tagged facebook, internet marketing, pinterest, social media, social media marketing, tenthwave, tenthwave top 5, twitter
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Mar 23
#1 Tip For Increasing Your Facebook Content Visibility
Maybe you’re the content guy (or gal) at your office in charge of searching the Internet far and wide for relevant articles, resources, and how-to’s in your field. You pull together pieces of gold that you’re sure will ‘wow’ the … Continue reading
Mar 21
CPG Brands: Are You Digitally Memorable?
For consumer packaged goods, smart digital = more sales. That’s the conclusion of a recent comScore study which found that consumers who visit websites of CPG brands before visiting a retail spend 37% more on those brands. Gone are the … Continue reading
Mar 19
Social Sharing: The Brave New Frictionless World
It was oh, so simple then. The uncomplicated concept of sharing content online has gone through a surprising number of complicated changes. In the (not so) old days, bloggers shared their short essays, stories, or product reviews. The content was … Continue reading
Posted in Facebook, Social Media, Trends, Twitter
Tagged blog, bloggers, blogging, facebook, friction less, frictionless, frictionless sharing, instagram, internet marketing, like, send, share, sharing, social media, social media marketing, tenthwave, tweet, twitter
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Feb 22
Tenthwave’s Take on Instagram
Instagram, the photo-sharing app, has been around for almost two years and has a user base of 14 million people. That’s an extremely impressive number for an application that is currently only available for iOS users. (An Android version is … Continue reading
Posted in Social Media, Technology, Tools, Trends
Tagged all you need to know about instagram, campaign, communities, community, contest, contests, facebook, instagram, instagram campaign, instagram case study, instagram for beginnners, instagram marketing, instagram need to know, marketing, microsite, mobile, neutrogena, promotion, social marketing, social media, social media for beginners pdf, social media marketing, starbucks, sweepstakes, tenthwave, tenthwave blog, twitter, user-generated content
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Feb 21
Tenthwave’s Take on Social Media Week
In the battle of themed weeks here in NYC, Tenthwave (naturally) chose Social Media Week over Fashion Week. Members of our social media team attended several of the panels, taking time to jot down some commentary on the ideas that … Continue reading
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