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Tag Archives: social media marketing

May 14

Garment Industry Opts for Makeover After Bangladesh Disaster

The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years—but it does look like the culmination of an ongoing PR challenge that could reshape … Continue reading

Apr 23

Twitter’s Vine App As a Marketing Platform

In case you haven’t heard, Vine is the latest, hottest social media toy. It’s a Twitter property that allows users to create looping videos up to six seconds long with their smartphones—and while it looks and sounds like a short-lived … Continue reading

Apr 18

Tenthwave Top 5 – April 2013

The Top 5 We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. 1 The Secrets of What Makes a Product Go Viral http://www.entrepreneur.com/article/226114  Ten years ago, had you … Continue reading

Dec 7

How Brands Can Spread Holiday Cheer on Facebook

Full article originally posted on ChiefMarketer.com on December 04, 2012. The most wonderful time of the year presents both challenges and opportunities for Facebook content. More competition for attention coupled with an increased urgency to communicate your marketing message makes it … Continue reading

Oct 22

5 Ways CPG Brands Can Use Pinterest

Originally posted on ChiefMarketer.com on September 24, 2012. Did you know that 19% of online women use Pinterest, according to Pew Research? With such a large percentage of women using the platform, it’s hard for brands to ignore Pinterest’s marketing … Continue reading

Oct 15

How to Use Pinterest for Niche Marketing

Originally published on ChiefMarketer.com on July 19, 2012. The best niche marketing allows brands to communicate the most appealing attributes of their products or services to the right consumers. The diversity of social media platforms makes niche marketing easier than … Continue reading

Oct 8

How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane

Originally published on ChiefMarketer.com on May 30th 2012. Twelve million users (and counting) can’t be wrong: Pinterest is the new social media hit. But as many brands have learned, it’s not enough to simply post a catalog on Pinterest and … Continue reading

Sep 26

Tenthwave Top 5 Digital/Social Media News – September 2012

The Top 5  We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. 1. 3 Stages of a Company’s Social Integration http://mashable.com/2012/09/17/social-media-marketing-pr/ Exactly where social media lives within a company … Continue reading

Mar 30

How to Master the Art of Storytelling in Social Media

Building social media influence is more than simply piling up legions of followers. It’s about making lasting connections, engaging in two-way conversations, and sparking interest through storytelling. It’s the storytelling element that sometimes gets lost in the barrage of news … Continue reading