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The Top 5 We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. 1 The Secrets of What Makes a Product Go Viral http://www.entrepreneur.com/article/226114 Ten years ago, had you … Continue reading
Originally posted on ChiefMarketer.com on September 24, 2012. Did you know that 19% of online women use Pinterest, according to Pew Research? With such a large percentage of women using the platform, it’s hard for brands to ignore Pinterest’s marketing … Continue reading
Originally published on ChiefMarketer.com on July 19, 2012. The best niche marketing allows brands to communicate the most appealing attributes of their products or services to the right consumers. The diversity of social media platforms makes niche marketing easier than … Continue reading
Originally published on ChiefMarketer.com on May 30th 2012. Twelve million users (and counting) can’t be wrong: Pinterest is the new social media hit. But as many brands have learned, it’s not enough to simply post a catalog on Pinterest and … Continue reading
5 Myths About Social Media http://www.entrepreneur.com/article/223172 With the dizzying amount of information and opinions about social media, it’s easy to get the wrong idea. Here are a few common myths about social media that should be put to rest. Read … Continue reading
Maybe you’re the content guy (or gal) at your office in charge of searching the Internet far and wide for relevant articles, resources, and how-to’s in your field. You pull together pieces of gold that you’re sure will ‘wow’ the … Continue reading
For consumer packaged goods, smart digital = more sales. That’s the conclusion of a recent comScore study which found that consumers who visit websites of CPG brands before visiting a retail spend 37% more on those brands. Gone are the … Continue reading
It was oh, so simple then. The uncomplicated concept of sharing content online has gone through a surprising number of complicated changes. In the (not so) old days, bloggers shared their short essays, stories, or product reviews. The content was … Continue reading