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Tag Archives: facebook
May 20
J.C. Penney to America: “It’s Not You, It’s Me. (Now Please Come Back.)”
Old-school retailer J.C. Penney faces several challenges moving forward—but executing social media marketing strategy isn’t one of them. The company fired CEO/former Apple man Ron Johnson in April after a big sales dive and followed his exit with an all-media campaign designed to … Continue reading
Posted in Facebook, Promotions, Social Media, Twitter
Tagged branding, community management, customer service, facebook, J.C. Penney, rebranding, social media marketing, twitter
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May 10
Instagram for Brands: Two Steps Forward, One Step Back
Every brand on Earth is chomping at the bit to place official ads on the rapidly growing Instagram, but parent company Facebook continues to proceed with extreme caution. While Mark Zuckerberg says he is very encouraged by the expansion of the image-sharing network, he … Continue reading
Posted in Creative, Facebook, Instagram, Promotions, Tools
Tagged brand marketing, branding, facebook, instagram, instagram marketing, social media marketing
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May 7
Has the New Digital Ad Model Arrived Yet?
A group of advertisers attending the second annual Digital Content “NewFronts” conference in New York this April received a blunt message: the battle between the cable box and the modem is already over, and the web won. Yet, despite … Continue reading
Posted in Creative, Technology, Twitter
Tagged advertising, AOL, digital marketing, facebook, House of Cards, hulu, Netflix, Nielsen, The Colbert Report, twitter, web advertising
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Sep 26
Tenthwave Top 5 Digital/Social Media News – September 2012
The Top 5 We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. 1. 3 Stages of a Company’s Social Integration http://mashable.com/2012/09/17/social-media-marketing-pr/ Exactly where social media lives within a company … Continue reading
Jul 27
Tenthwave Top 5 in Digital/Social Media News – July 2012
Digital mosaics on Pinterest…”Coolest use of Pinterest yet,” from Uniqlo http://www.digitalbuzzblog.com/uniqlo-the-pinterest-dry-mesh-project/ This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO … Continue reading
Posted in Social Media
Tagged ads, apple, branding, facebook, pinterest, shopping, social media, tenthwave, tenthwave top 5, uniqlo
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Mar 27
Tenthwave Top 5 in Digital/Social Media News – March 2012
5 Myths About Social Media http://www.entrepreneur.com/article/223172 With the dizzying amount of information and opinions about social media, it’s easy to get the wrong idea. Here are a few common myths about social media that should be put to rest. Read … Continue reading
Posted in Technology
Tagged facebook, internet marketing, pinterest, social media, social media marketing, tenthwave, tenthwave top 5, twitter
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Mar 23
#1 Tip For Increasing Your Facebook Content Visibility
Maybe you’re the content guy (or gal) at your office in charge of searching the Internet far and wide for relevant articles, resources, and how-to’s in your field. You pull together pieces of gold that you’re sure will ‘wow’ the … Continue reading
Mar 21
CPG Brands: Are You Digitally Memorable?
For consumer packaged goods, smart digital = more sales. That’s the conclusion of a recent comScore study which found that consumers who visit websites of CPG brands before visiting a retail spend 37% more on those brands. Gone are the … Continue reading
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