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Originally posted on ChiefMarketer.com on September 24, 2012. Did you know that 19% of online women use Pinterest, according to Pew Research? With such a large percentage of women using the platform, it’s hard for brands to ignore Pinterest’s marketing … Continue reading
For consumer packaged goods, smart digital = more sales. That’s the conclusion of a recent comScore study which found that consumers who visit websites of CPG brands before visiting a retail spend 37% more on those brands. Gone are the … Continue reading