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Category Archives: Trends
Jun 7
Google Glass: Game-Changer or Flavor of the Month?
“Fashionable technology” is not an oxymoron! Wearable tech will be a significant market in the near future because it satisfies two very real needs: information and convenience. And yet, when we heard about Google’s upcoming web-enabled Glass eyewear last year, … Continue reading
Posted in Technology, Tools, Trends
Tagged apple, Google Glass, google+, niche marketing, Saturday Night Live, technology, Warby Parker
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Jun 4
Nike Takes Instagram Marketing to the (Air) Max
Brands have scrambled to figure out how to make the most of Instagram since it emerged as the world’s top photo-sharing app. The forum didn’t initially allow for paid content or even basic tags, so some brands got creative by … Continue reading
Posted in Creative, Instagram, Mobile, Promotions, Tools, Trends
Tagged content marketing, facebook, instagram, Nike, social media marketing, user-generated content
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May 28
How Will Tumblr Change the Social Marketing Landscape?
Recent reports about the Millennial demographic growing less interested in Facebook add up to a lot of smoke with no fire in sight. Two facts are clear, however: first, microblogging platform Tumblr‘s Millennial membership is growing quickly. Second, Tumblr’s recent billion-dollar acquisition by … Continue reading
Posted in Mobile, Promotions, Social Media, Tools, Trends
Tagged facebook, native advertising, social media marketing, tumblr
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May 24
“There’s Always Money in the Banana Stand”: Netflix Markets Arrested Development
Need a topical example of the power of social/digital marketing? Even if you’re one of the few sentient beings on the planet who doesn’t subscribe to Netflix, read pop culture blogs, or maintain a Facebook profile, chances are still quite … Continue reading
May 22
Yahoo! Goes All In On Tumblr Deal
Here’s the story: Yahoo! buys an Internet startup driven by user-generated content while insisting that its team will turn the site profitable without diluting its spirit or alienating its passionate core users. A great move in principle, but the property … Continue reading
May 14
Garment Industry Opts for Makeover After Bangladesh Disaster
The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years—but it does look like the culmination of an ongoing PR challenge that could reshape … Continue reading
Apr 18
Tenthwave Top 5 – April 2013
The Top 5 We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. 1 The Secrets of What Makes a Product Go Viral http://www.entrepreneur.com/article/226114 Ten years ago, had you … Continue reading
Nov 29
Tenthwave Holiday Wish List
The employees of Tenthwave are an ambitious crew. They set world records for running thousand-mile relays. They compete to see who can identify (and spell correctly) the names of the world’s 196 capital cities. They distill homemade whiskey in their … Continue reading
Posted in Technology, Tenthwave, Trends
Tagged holiday shopping, Holiday Wish List, presents, tech gifts
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Oct 1
The Power of “Teamstorming”
How does Tenthwave generate those “rogue waves”–those big, breakthrough ideas? One simple technique puts a twist on brainstorm sessions, efficiently adding maximum brain power to a challenge–and pushing strategic thinking closer to our clients. Teamstorming differs from brainstorming in that … Continue reading
Posted in Account Management, Creative, Tenthwave, Trends
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