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A group of advertisers attending the second annual Digital Content “NewFronts” conference in New York this April received a blunt message: the battle between the cable box and the modem is already over, and the web won. Yet, despite … Continue reading
Tenthwave’s awards shelf is getting crowded. We’re thrilled to add these recent honors to our growing list of 2012 accomplishments, which recognize a variety of work for several clients: Our Stop Bullying: Speak Up Facebook app won a Sammy Award, … Continue reading
For consumer packaged goods, smart digital = more sales. That’s the conclusion of a recent comScore study which found that consumers who visit websites of CPG brands before visiting a retail spend 37% more on those brands. Gone are the … Continue reading
It was oh, so simple then. The uncomplicated concept of sharing content online has gone through a surprising number of complicated changes. In the (not so) old days, bloggers shared their short essays, stories, or product reviews. The content was … Continue reading
While many of us were praying against the numerous predicted apocalypses of 2011 and 2012, sports clubs around the world were praying that their players wouldn’t bring their clubs a different kind of apocalypse—one in the form of a negative media explosion. … Continue reading
Here’s the latest edition of our monthly roundup of the most important and compelling industry developments. We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. We hope you … Continue reading
Here’s the latest edition of our monthly roundup of the most important and compelling industry developments. We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. We hope you … Continue reading
Here’s the latest edition of our monthly roundup of the most important and compelling industry developments. We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. We hope you … Continue reading
It’s only a few weeks old, but the launch of Google+ has been reviewed by many social media and advertising professionals. Since they’re speculating on its success or demise and weighing in with their personal likes and dislikes, I’m jumping … Continue reading