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Category Archives: Facebook

May 24

“There’s Always Money in the Banana Stand”: Netflix Markets Arrested Development

Need a topical example of the power of social/digital marketing? Even if you’re one of the few sentient beings on the planet who doesn’t subscribe to Netflix, read pop culture blogs, or maintain a Facebook profile, chances are still quite … Continue reading

May 20

J.C. Penney to America: “It’s Not You, It’s Me. (Now Please Come Back.)”

Old-school retailer J.C. Penney faces several challenges moving forward—but executing social media marketing strategy isn’t one of them. The company fired CEO/former Apple man Ron Johnson in April after a big sales dive and followed his exit with an all-media campaign designed to … Continue reading

May 14

Garment Industry Opts for Makeover After Bangladesh Disaster

The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years—but it does look like the culmination of an ongoing PR challenge that could reshape … Continue reading

Dec 7

How Brands Can Spread Holiday Cheer on Facebook

Full article originally posted on ChiefMarketer.com on December 04, 2012. The most wonderful time of the year presents both challenges and opportunities for Facebook content. More competition for attention coupled with an increased urgency to communicate your marketing message makes it … Continue reading

Oct 3

We’re Honored

Tenthwave’s awards shelf is getting crowded. We’re thrilled to add these recent honors to our growing list of 2012 accomplishments, which recognize a variety of work for several clients: Our Stop Bullying: Speak Up Facebook app won a Sammy Award, … Continue reading

Mar 23

#1 Tip For Increasing Your Facebook Content Visibility

Maybe you’re the content guy (or gal) at your office in charge of searching the Internet far and wide for relevant articles, resources, and how-to’s in your field. You pull together pieces of gold that you’re sure will ‘wow’ the … Continue reading