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Author Archives: Lauren Cannon

Mar 30

How to Master the Art of Storytelling in Social Media

Posted on March 30, 2012 by Lauren Cannon

Building social media influence is more than simply piling up legions of followers. It’s about making lasting connections, engaging in two-way conversations, and sparking interest through storytelling. It’s the storytelling element that sometimes gets lost in the barrage of news … Continue reading →

Posted in Social Media | Tagged blog, bloggers, blogging, facebook, internet marketing, microblog, microblogging, microblogs, pinterest, social media, social media influence, social media marketing, social media storytelling, stories, storify, story, storytelling, tenthwave, transmedia, twitter | Leave a comment

Mar 21

CPG Brands: Are You Digitally Memorable?

Posted on March 21, 2012 by Lauren Cannon

For consumer packaged goods, smart digital = more sales. That’s the conclusion of a recent comScore study which found that consumers who visit websites of CPG brands before visiting a retail spend 37% more on those brands. Gone are the … Continue reading →

Posted in Facebook, Social Media, Twitter | Tagged blogging, blogs, consumer packaged goods, CPG, CPG brand, CPG Social, CPG Social Media, CPG website, CPG Websites, facebook, internet marketing, pinterest, social media, social media marketing, tenthwave, tumblr, twitter | Leave a comment

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