Maybe you’re the content guy (or gal) at your office in charge of searching the Internet far and wide for relevant articles, resources, and how-to’s in your field. You pull together pieces of gold that you’re sure will ‘wow’ the masses. You edit, define your points, and post your creation to your Facebook wall. What happens when that golden nugget that you fostered to good health doesn’t get the reaction you were hoping for? How do you ensure that your fans are even going to see what you’ve thrown into the Interwebs?
There are many theories about obtaining success on Facebook, but we declare that the #1 tip for increasing your Facebook content visibility is: Train Your Audience to Watch for Your Content
“You want to make sure you are delivering good content so that your audience won’t want to miss a thing. The best way to do this is to work toward building super fans.” – Social Media Examiner
Consistency, consistency, consistency.
When your fans are used to consistently seeing new content flushed out, they’ll wonder what’s next. If they don’t see something from you when they are used to seeing it, they will seek you out instead. So, give them something to look forward to!
Additionally, here are some ‘best practices’ to make that golden nugget go even further:
1. Post manually:
- Facebook ranks your content higher if you post manually rather than via a third party app like Tweetdeck or Hootsuite.
2. Encourage engagement:
- Ask your fans questions (posts and polls) to encourage quick, concise feedback. One word or a simple phrase will do it.
- When fans interact with your page, respond to them. Let them know that you’re real and authentic.
3. Mix up your content:
- Weekly Polls
- Relevant links
- Random, entertaining content
4. Mention your Page elsewhere:
- Link to your Page on your website
- Add a link on your blog
- Include in advertising
Next time you’re doing the legwork of putting together that blog or Facebook update, use your creativity and give your fans a piece of content that they’ll want to consume and keep coming back for!
To read more about creating killer content check out these posts:
9 Facebook Marketing Strategies to Build Super Fans – Social Media Examiner
5 Facebook Tips to Increase Your Visibility – Nicky Kriel