Digital Agency | Strategy, Online Media, Promotions

DOODLE 4 GOOGLE | Tenthwave processed more than 114,000 entries in Google’s 2012 Doodle 4 Google contest, developing a digital judging tool so Google could easily select finalists.

Tenthwave wins two web awards for outstanding website Go »

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You will never break through the clutter by keeping up with the competition. Tenthwave blends years of digital marketing expertise to create programs that clear the path to consumer engagement.

Birds Eye
Full Service Digital & Social Marketing Learn more »
VSP
Full Service Digital & Social Marketing Campaigns Learn more »
Facebook® - Stop Bullying: Speak Up
Social Marketing Campaigns, Sweepstakes, & Promotions Learn more »
Jim Beam
Digital & Social Marketing Learn more »
eBay
Digital & Social Marketing, Sweepstakes, & Promotions Learn more »
ShurTech
Full Service Digital & Social Marketing Learn more »
Shazam
Digital & Social Marketing, Sweepstakes, & Promotions Learn more »
Visa
Digital & Social Marketing, Sweepstakes, & Promotions Learn more »
The Weekly Standard
Full Service Digital & Social Marketing Learn more »

Featured Case Study

For Birds Eye, we execute full service digital and social including Facebook community management, social acquisition, Twitter, website development, SEO and blogger relations.

Birds Eye

Full Service Digital & Social Marketing

objective

Energize the Birds Eye website and make the user experience more rewarding and tool-focused.

insight

Mobile and social technology can help transform the site into a meal solution resource, perfectly timed to the U.S.D.A.'s new MyPlate initiative encouraging Americans to eat healthier.

action

Tenthwave rebuilt the brand's website, adding a fresh, image-driven look and an improved navigation that also worked well on mobile devices. We also integrated interactive features such as a "My Dashboard" section to manage personalized recipes and shopping lists, and added Facebook feeds so visitors can join or follow conversations in real time.

results

Traffic and interactions on the site increased dramatically, and more than 90,000 consumers joined the Birds Eye community within four months.

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Featured Case Study

We have also worked with VSP on Campaign Strategy, Mobile Site Design, Banner Design & Development, Facebook Advertising Media Buying & Management, Promotion Management, and Cause Marketing Campaign Management.

VSP

Full Service Digital & Social Marketing Campaigns

objective

Add a blast of energy to VSP's annual Fall 2011 marketing effort and help drive more people to voluntarily enroll in their company's vision care plan.

insight

Research shows that non-enrollees doubt that vision care is "worth it." Consumers need to learn the value of vision care, and an emotional approach can help illustrate the specific moments in life when healthy vision is worth it.

action

Through banners, Facebook ads, a cause marketing Eye Pledge, and a successful Photo Contest, we directed potential VSP customers to a microsite that viscerally demonstrated the importance of vision—pointing out to mothers, for instance, that 80% of children with learning problems in school have undiagnosed vision issues. We also built web and mobile versions that allowed people to calculate their potential savings and explained how to enroll at work.

results

530 million media impressions
50,000 consumer pledges
175% improvement in consumer engagement
Early results show a significant increase in year-over-year enrollment

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Featured Case Study

Facebook - Stop Bullying: Speak Up

Social Marketing Campaigns, Sweepstakes, & Promotions

objective

Stop the national bullying crisis using the creative and technical resources of Facebook and Time Warner.

insight

While cyber-bullying is a problem, digital media could also be a solution—and new voices can be attracted to the movement.

action

Tenthwave developed a Social Pledge app, inviting consumers to sign a pledge (tailored for both teens and adults/teachers) to speak out whenever they saw bullying happen. Participants had multiple tools to spread the word, including Facebook’s Targeted and Open Sharing functions as well as an interactive, real-time participation map and options to join or start a Bullying Prevention Group.

results

100,000+ pledge participants
More than 1 million Likes and counting

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Case Study

For Jim Beam, we executed full service digital and social campaigns including mobile, Facebook community management, social acquisition, Twitter, website development, SEO, campaign and program management.

Jim Beam

Digital & Social Marketing

objective

Amplify a dynamic brand's trademark voice and support several products and campaigns.

insight

While each Beam product has its own audience and voice, brand recognition came from the trademark name Jim Beam. Creating a flexible, single source of identity for the brand will maximize dollars and leverages cross-brand promotional activity.

action

Tenthwave developed a single source of brand identity with flexibility to market independently. Each product received its own sitelet within the master brand’s web and social properties. Detailed communication calendars analyzed the effectiveness of our messaging and drove traffic to the most important areas of site. The strategy yielded a cohesive but product-specific series of campaigns including: the Live Music Series and ESPN’s The Next Round video series for Jim Beam; the award-winning Beamfire social engagement for Jim Beam Black; and the rich-media launch campaign of Devil’s Cut.

results

Significant increases in sales, traffic and engagement. Brandweek reported Jim Beam rivaled its largest competitor in social for the first time, putting it at number two in the spirits category. The branding website has won more than half a dozen digital marketing awards in a year since launch.

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Featured Case Study

eBay

Digital & Social Marketing, Sweepstakes, & Promotions

objective

Put a spike in eBay's fan base on Facebook during the holidays and reposition the brand as a go-to shopping destination.

insight

Millions of consumers know and use eBay—but not necessarily to buy new gifts. Time for a major shift in perception.

action

Tenthwave pulled out the big guns for the holiday promotions, developing a gift sharing app and acquisition ad campaign on Facebook, and hosted "Twitter Parties" with gift card giveaways.

results

eBay's fan base on Facebook increased from 650,000 to nearly 2 million—a 300% increase—in three months.

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Case Study

We have also worked with with ShurTech on Sweepstakes, Promotions, Legal Review, Digital Advertising and Facebook App Development.

ShurTech

Full Service Digital & Social Marketing

objective

Make a big splash among Duck Tape's 4.7 million Facebook fans with a new product launch: Duck Tape Sheets, a product specifically designed for crafters.

insight

Duck Tape fans love using the product to show their creativity. Once the word is out about a craft-ready product, the message will spread like wildfire.

action

Tenthwave executed an online sampling program through which ShurTech gave away samples. Fans "Liked" Duck Tape to access the entry page, then registered for a sample. The giveaways were stretched over five weeks, with 10,000 samples distributed each Monday evening. The controlled supply increased perceived value and exclusivity, and fan excitement intensified as the program continued.

results

Total sheets given away – 50k
1st week – 10k sheets – less than two hours
5th week – 10k sheets – 16 minutes
Tenthwave is now ShurTech's agency of record

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Case Study

Shazam

Digital & Social Marketing, Sweepstakes, & Promotions

objective

Give existing customers a buzz-worthy reason to love Shazam, and incite lapsed users to run back to the brand.

insight

Product usage is heavy at introduction and then declines, so keeping the product top of mind leads to re-engagement.

action

Consumers who tagged the new Selena Gomez song "Who Says" on Shazam received an invitation to register for a chance to win tickets to see Selena Gomez live in concert. They could also pre-order Selena’s new album and pre-order concert tickets.

results

Tenthwave's execution of Shazam's first foray into "gamifying" registrations was a game-changer for the client. The song-tagging functionality was adapted for similar programs for other artists, including Coldplay, Justin Beiber, Ke$ha, Lady Antebellum, Lil’ Wayne, Kelly Clarkson and more—and has even been used as a promotional tactic tied to Shazam’s television commercials.

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Featured Case Study

In addition to Visa Global Sponsorship programs (for FIFA and the Olympic Games), and its sponsorship of the NFL, Tenthwave has worked on projects for Visa's Prepaid and Signature card products.

Visa

Digital & Social Marketing, Sweepstakes, & Promotions

objective

Make Visa's Cup runneth over! Support of Visa's sponsorship of the 2010 FIFA World Cup, by connecting with soccer fans around the world to drive preference for and usage of Visa products.

insight

There's no limit to fan passion for their soccer teams, and a user-generated content program (a first for Visa) would be a perfect vehicle for capturing—and spreading—that excitement.

action

Tenthwave developed an international "Watch Your Way to Brazil" Sweepstakes for Visa that encouraged fans to visit YouTube and watch "goal call" videos. They were invited to submit their own for a chance at a trip to the 2014 FIFA World Cup or weekly $100 Visa gift cards. The campaign was supported with events in the U.S., Australia, Brazil, Mexico and Japan.

results

7.5 million views (50% higher than target)
The campaign reached #3 on Ad Age's Viral Video chart

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Case Study

We have also worked with The Weekly Standard on social media strategy, Facebook Fan Acquisition and Banner Design and Development.

The Weekly Standard

Full Service Digital & Social Marketing

objective

Increase traffic to the site and drive subscriptions; elevate the user experience to improve navigation and encourage visitors to browse the magazine and blog content.

insight

Focus group studies revealed that consumers were eager for The Weekly Standard's content but found the site complicated to navigate. The solution required a balance of rich content and simple structure.

action

Tenthwave created entirely new information architecture and refined the site design to showcase the breadth of content but allowed access to all topics in two clicks. We added an expanded navigation bar to increase visibility of all sections. We also created a module-style Content Management System for easy updates and categorization of content.

results

Unique visitors, time spent on the site and revenue all increased dramatically.

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clients

Tenthwave partners with some of the most forward-thinking brands across a broad range of industries—including technology and communications, retail and packaged goods, and service providers.

services

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strategy

We're only effective as an agency if we understand your brand and your consumers—and keep the exploration process going as we start our work, during the development process, and throughout the execution.
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website design
& development

Your website is your brand: It's often the first place consumers encounter your products and services, so it's critical that the experience encourages them to explore and take action.
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sweepstakes
& promotions

The professionals at Tenthwave are among a rare breed of agency folk who spent time adapting the tried and true promotion strategies to new technology marketing demands.
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digital advertising

We pack a lot of excitement into a small space. Our digital advertising attracts, entertains, and gets consumers to take action.
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social marketing

Social media offers enormous potential for converting casual fans of your brand into passionate evangelists. To get there, you need a partner who understands the tools and knows how to maximize their potential.
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seo & paid search

What good is an engaging web presence if consumers can't find you? Tenthwave knows the best ways to make your brand visible to consumers who are searching for what you offer.
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Strategy

Getting Inside Your Brand

We maintain a constant mindset of learning when it comes to your brand, and we apply strategic analysis at every stage of every project.

In the pre-planning stages, we work with you on a rigorous brand analysis driven by research, education and historical data. We constantly ask: What will drive social discussion? How can we connect your brand to the new "empowered consumers"?

As we develop our concepts, we balance our sky's-the-limit ideas with a hard-won understanding of what's executable. We understand that consumers have a whole suite of tools to enable advocacy: to voice their opinions, share their thoughts, and express their passions. We focus on what enables you to capture their imaginations and drive engagement with your brand.

As the programs are underway, we constantly analyze and tweak the user experience to provide the maximum opportunity for consumers to bond with your brand. Our strategic insights lead to results that exceed expectations.

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Our passionate focus on strategy applies to all of your most important needs:

Brand Development
User Interface and Experience Design
Audience Analysis, Development and Growth
Information Architecture and Wireframes
Usability Testing and Focus Groups
Creative Tone and Messaging
Revenue Goals
Measurements of Success
Advertising Plan

website design & development

Your Website Is Your Brand

Tenthwave translates your branding and business needs into an environment that's easy for users to navigate and embrace. Gorgeous images won't make up for a poor user interface. It's critical that your site's functionality encourages consumers to take the steps you want them to take online—learn more about your products, submit a form, or make a purchase.

Our first step is to determine and document all creative assets and technical specifications. We analyze what "moves" your target audience and integrate those learnings into the content. Then we assemble all these elements into an intuitive layout that flows with seamless navigation. But before any consumer sees it, we run exhaustive tests to make sure the site fulfills all requirements and is ready for launch.

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Click here to view creative samples »

Our best practice website services include:

Website Strategic Audits
Information Architecture & Wireframing
Web Site Design & Development
Flash Design & Programming
Content Management Systems
E-Commerce
Video Production
Copywriting
Promotional Microsites
Blogs

sweepstakes & promotions

Digital Expansion of a Classic Marketing Tool

Promotions are essentially about generating excitement, response, and demand. We've learned that there is not one promotion tactic that does not translate from an offline presentation to an online one. Every type of promotion—from sweepstakes, contests, and games to sampling, couponing, and loyalty—can all be reinvented for online application. In fact, the Internet’s immediacy, intimacy, and interactivity makes it ideally suited for promotions.

Offline marketers understand that an online promotion strategy is integral to their brand's success. And online marketers are increasingly interested in offline channels to extend their brand and reach consumers in their everyday lives. As technology options expand and consumers become increasingly mobile, we tap our wealth of promotional expertise to adapt to any channel and any goal. We help you find the most direct, engaging, and rewarding connection with your target consumer.

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Click here to view creative samples »

Our capabilities in generating demand for your brand and products include:

Strategic Campaign Ideation
Creative Development and Execution
Instant Win Games & Sweepstakes
Legal Management
Sweepstakes, Game Management & Game Security
Prize Sourcing and Fulfillment
Event Management
Online Judging
Analytics & Reporting

digital advertising

Small Space, Big Impact

We've cracked the code of digital advertising. We know how to determine your online advertising needs and objectives and turn them into innovative digital advertising solutions. The most important result: Our interactive marketing gets your audience to convert.

It doesn't matter if your online media buy is large or small. We'll develop creative concepts—in static formats or rich media—that present something new to all those eyes on the web: fresh designs, crisp messaging and a compelling call to action.

And then we keep working. We partner with you to test all creative options, optimize the design and messaging, and improve click-through rates and/or conversions. We’re not satisfied until you are.

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Click here to view creative samples »

Our work, which has won many awards and has greatly increased our clients' return on investment, includes:

Static and Flash Banner Ads
Rich Media
Landing Pages & Order Forms
Online Games
Display Advertising
Email Campaigns
Direct Response

social marketing

Your Brand in the Conversation

Social media—whether it's Facebook, Twitter, LinkedIn, Pinterest, YouTube, or one of the emerging channels—is essential for generating awareness about your brand and engaging in conversations with your consumers. It gives you direct access to active, vocal individuals and communities who can help elevate your brand's profile and influence.

Tenthwave can help you build a social media strategy that leverages this extraordinary potential. We handle all aspects of social strategy, creative, and maintenance. We work with your brand to define your optimal social media channels, then develop the best ways to engage followers, including: fan acquisition campaigns, editorial calendars, design and coding of apps and tools, and comment moderation. We also create detailed analytic reports on your social campaign's performance, and constantly refine the tools to maximize engagement.

Tenthwave is a proud member of the Facebook Preferred Marketing Developer Program, a vetted network of experienced and professional companies that have clearly demonstrated unique capabilities that help social marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools.

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Click here to view creative samples »

Our social media marketing services include:

Strategic Campaign Ideation
Management of Facebook Pages and Campaigns
Fan Acquisition Campaigns
Development of Facebook Apps
Twitter Management
Widget Development
Content Syndication
Blogger/Influencer Outreach
User Generated Content
Social WOM
Viral Video/YouTube
Social Media Press Releases
Analytics & Reporting

seo & paid search

Your Brand, Front and Center

The vast majority of consumers find sites through search engines. The key to successfully reaching them is to appear in the search engine results when they hunt for topics relevant to your business. Tenthwave is skilled at search engine optimization and paid search, two effective techniques for elevating your brand when consumers search.

Search Engine Optimization (SEO)

Search Engine Optimization improves your visibility in search results by optimizing your website. We conduct a thorough analysis of relevant keywords for your brand, and then boost the presence of these words throughout your site. Search engines will discover the terms on your site, and individuals searching for these words will find your site in the results pages.

Paid Search

Paid Search, also called Search Engine Marketing (SEM) or Pay-Per-Click Marketing (PPC), is the technique in which we purchase text ads—typically appearing on the right side of the results pages—on search engines. The ads only appear when a web searcher types in keywords that are relevant to your web site. Results are immediate, and SEM can be very effective for securing your position within all the search engine result pages.

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Tenthwave's SEO and Paid Search services include:

Site & Copy Analysis
Keyword Selection
Search Engine & Directory Submission
Competitive Review
On-site Optimization
In-bound Linking Strategy
Keyword Research and Creation
Landing Page Creation
Paid Search Creative
Keyword Selection
Testing Plan
Optimization of Ads, Keywords & Budget
Reporting & Analytics

about

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the company

In a world of tighter deadlines and shrinking budgets, there's a new interactive agency model emerging. It's grounded in the belief that you can create powerful efficiencies when you move THINKING closer to clients.

We set out
to build an
agency that
matters.

In this new model, clients spend more time with strategists, who in turn spend more time experiencing, touching and "living" the brand. That leads to better ideas, faster execution, and less money wasted on low-level account management. These new agencies won't track every hour like an accounting firm, because better ideas aren't a line item on a billing statement.

To have a serious impact on your brand, your digital agency should be thinking about all the things that produce change, disruption, and results. At Tenthwave, we’ve moved that type of thinking closer to our clients. It’s a small shift with dramatic effect. Because we're not just building a bigger online agency—we're building an agency that matters.

Tenthwave is both.
Brains and beauty...seasoned and leading edge.

See what happens when they come together. Give the Instagram-powered Tenthwave MatchMaker a spin and see which Tenth and Wave images you pair up.

Steve Caputo

MANAGING PARTNER, DIRECTOR OF PROMOTION MARKETING

Steve has been a passionate promotion marketer for more than 20 years, contributing to the industry's adaptation to the digital age. He has spoken frequently on the topic on behalf of the Promotion Marketing Association (PMA). In 1995, he helped launch one of the early online instant win games, and he found himself in the similar position in 2010, helping to construct interactive promotion applications for brand clients on the Facebook and Twitter platforms. In 2005, he founded Strobe Promotions, building it into one of the leading promotion agencies in the country.

Steve's experience and understanding of marketing spans a broad spectrum of industries, and he’s successfully engineered promotions (many of them award-winning), for market leaders including AT&T, Kraft Foods, NBC Cable Networks, eBay and Visa USA.

If it's
digital,

Tenthwave does it.

We specialize in social marketing, digital strategy, website design and development, SEO and search, digital marketing and promotions, and technology.

awards

2012

Gold Halo Award		Best Social Service or Education Campaign Finalists - Stop Bullying: Speak Up
Silver Reggie Award		Facebook and Time Warner campaign - Stop Bullying: Speak Up
Promo Magazine Awards		Top 100 Promotion Marketing Agencies in the U.S.
Webby Award		Official Honoree, Corporate Social Responsibility – Stop Bullying: Speak Up
IABC Crystal Award		VSP Eye Pledge Campaign

2011

IMA Award		Best Social Marketing Campaign - Visa's Watch Your Way to Brazil Sweepstakes
W3 Gold Award		Red Stag Rich Media Advertisement
W3 Silver Award		Branding Website - Jim Beam Website Food & Beverage Website - Jim Beam Website
Promo Magazine Awards		Top 100 Promotion Marketing Agencies in the U.S.
Two (2) WebAwards		Outstanding Website - Jim Beam website
Gold Davey Award		Branding Website - Jim Beam Website
Silver Davey Awards		Online Advertising and Marketing/Rich Media B-to-C Turtle Beach Silver Davey Award for Food & Beverage Website Jim Beam website

news

press

May 23, 2012
How one NYC agency helped Google collect and index its 114,000 Doodle4Google submissions
May 3, 2012
Using Facebook's Open Graph, Tenthwave helped give bullies their due
February 29, 2012
7 Facebook Tools You Can Use To Build A Movement
December 30, 2011
Visa's Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner
May 11, 2011
Tenthwave Credited in New York Times: “It Sounds Like ‘Lost,’ Except With Stranded Whisky”
Mar 7, 2011
Tenthwave Joins Facebook’s Preferred Developer Consultant Program
Fully Integrated, New York-Based Digital Marketing Agency Joins the Ranks of Elite Experienced...

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Press Inquiries

Please direct all press inquiries to:

press@tenthwave.com

job openings

We’re building a better agency, and we want the best people to help us do it. Here are our current opportunities. Click for more information and to learn how to apply.

Tenthwave is an Equal Opportunity Employer. We maintain a drug-free workplace and may perform pre-employment substance abuse testing.

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Locations

New York City

Long Island

San Francisco

Washington D.C./Metro

Detroit Area

Dallas, TX

work Tweet

portfolio

Birds Eye

VSP

Facebook® - Stop Bullying: Speak Up

Jim Beam

eBay

ShurTech

Shazam

Visa

The Weekly Standard

Featured Case Study

Birds Eye

Full Service Digital & Social Marketing

objective

insight

action

results

Featured Case Study

VSP

Full Service Digital & Social Marketing Campaigns

objective

insight

action

results

Featured Case Study

Facebook - Stop Bullying: Speak Up

Social Marketing Campaigns, Sweepstakes, & Promotions

objective

insight

action

results

Case Study

Jim Beam

Digital & Social Marketing

objective

insight

action

results

Featured Case Study

eBay

Digital & Social Marketing, Sweepstakes, & Promotions

objective

insight

action

results

Case Study

ShurTech

Full Service Digital & Social Marketing

objective

insight

action

results

Case Study

Shazam

Digital & Social Marketing, Sweepstakes, & Promotions

objective

insight

action

results

Featured Case Study

Visa

Digital & Social Marketing, Sweepstakes, & Promotions

objective

insight

action

results

Case Study

The Weekly Standard

Full Service Digital & Social Marketing

work

Tweet

services

Tweet

website design
& development

sweepstakes
& promotions

about

Tweet

Tenthwave is both.
Brains and beauty...seasoned and leading edge.

If it's
digital,

Twitter
Feed

Be Better.
Join an
agency that matters.